Public interest shapes sports culture by influencing which sports gain prominence and how they are presented in the media. High levels of interest can drive viewership, sponsorships, and merchandise sales, creating a vibrant ecosystem around popular sports. Moreover, trends in public interest can lead organizations to adapt rules, formats, or promotional efforts to captivate audiences. This shaping of culture also reflects societal values, including inclusivity and competition, impacting how sports are perceived and celebrated within various communities.