Media coverage significantly influences the popularity of sports by shaping public perception and engagement. Extensive media exposure can enhance an athlete’s profile and elevate a sport's visibility, driving fan interest and participation. Major sports networks provide highlights, interviews, and analysis that attract audiences and stimulate discussions around the game. Moreover, social media platforms allow fans to actively participate in conversations, directly influencing the sport's cultural relevance. The narrative built through stories and coverage can create emotional connections with fans, contributing to increased viewership, attendance, and sponsorship opportunities.