Media coverage plays a significant role in shaping public perception of athletes. Positive coverage can enhance an athlete’s visibility, increasing support and sponsorship opportunities, while negative media attention can damage their reputation. The way an athlete’s story is presented influences fans' attitudes and can impact their marketability. Additionally, social media platforms allow athletes to connect directly with fans, shaping their public image and allowing them to present their narratives authentically. Thus, media coverage can greatly affect both personal and professional aspects of an athlete's life.