"Local engagement" contributes to sports popularity by fostering a sense of community and connection to local teams. When fans feel a personal attachment to their teams, they are more likely to attend games, buy merchandise, and participate in related events. Engaging local schools, businesses, and community organizations helps cultivate this relationship, creating a supportive fan base. Additionally, events like community game days, local competitions, and school partnerships can enhance visibility and enthusiasm for the sport. Ultimately, local engagement strengthens the fabric of the community while driving enthusiasm and attendance in sporting events.