How does globalization impact sports culture? 🔊
Globalization impacts sports culture by promoting the exchange of ideas, practices, and values across borders. This phenomenon leads to the diffusion of different sports practices, increase in competitions, and international collaboration. While promoting diversity, globalization can also homogenize cultural expressions in sports, diluting local traditions. Big events can attract global audiences, changing local fan engagement and the commercialization of sports. As cultural boundaries blur, athletes gain a platform for cross-cultural representation, making sports a reflection of a global society.


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