Sponsorships benefit athletes and teams by providing financial support, enhancing visibility, and creating branding opportunities. In return for their investment, sponsors gain advertising exposure through logos on uniforms and promotional materials, tapping into the athletes' and teams' fanbases. This relationship can increase revenue, allowing teams to invest in better facilities, coaching staff, and resources for athlete development. For individual athletes, sponsorships can enable them to focus on training and competition without financial constraints, furthering their competitive potential.