Public perceptions of sports evolve with cultural shifts, technological advancements, and societal issues. As new generations emerge, their values and interests shape how they connect with sports. Issues like mental health, equity, and social change have led to a re-evaluation of how athletes are viewed and treated. The rise of social media has also altered perceptions, making athletes more relatable and accessible to fans. Furthermore, the increasing focus on diversity and representation is changing narratives surrounding identity in sports. These shifts reflect broader cultural trends and influence future fan engagement strategies.