Generational shifts impact participation in traditional sports through changes in cultural values, technology, and the availability of leisure activities. Younger generations often gravitate towards non-traditional or emerging sports that prioritize social media presence and flexibility over standard formats. The emphasis on personalization and experience can lead to a decline in conventional sports participation, as families pursue a variety of options. This shift creates challenges for traditional sports organizations needing to adapt and innovate to attract and retain youth players while preserving the values and benefits of traditional athletics.