"Fan interactions" significantly shape sports marketing strategies by fostering brand loyalty and driving engagement. Teams and organizations leverage fan feedback and preferences through social media, surveys, and event participation to tailor experiences and promotions. By enhancing interactions, teams can build stronger narratives around their brand identity, create targeted campaigns, and boost merchandise sales. Additionally, fostering a strong fan culture helps generate revenue and community connections, leading to heightened support and attendance during games, ultimately benefiting the overall success of the franchise.