Athletes manage their public image through conscious strategies designed to influence how they are perceived by fans, media, and sponsors. This often involves curating their presence on social media, engaging with followers, and promoting a personal brand that aligns with their values. Public relations teams may assist in handling media interactions and crisis situations. Additionally, athletes often participate in charitable activities or community outreach, enhancing their image by showcasing a commitment to positive social impact. These efforts help build a strong, relatable brand, reflecting both athletic prowess and personal character.