Athletes harness social media to enhance their careers in various impactful ways. Platforms like Instagram, Twitter, and TikTok allow them to connect directly with fans, promote their personal brands, and share their achievements. By engaging with followers, athletes can build a loyal fan base, attract sponsorships, and generate income through endorsements. Social media also provides an avenue for athletes to advocate for causes they care about and showcase their personality outside their athletic careers, ultimately broadening their influence and marketability.