Norms and values are preserved through sports competitions by upholding principles like fair play, teamwork, and respect. Organizations emphasize rules that govern behavior both on and off the field, promoting ethical conduct among players. Additionally, sports often serve as a microcosm for societal values, reinforcing cultural traditions and fostering community identity. Through education and mentorship programs, athletes are encouraged to embody these values, resulting in the transmission of norms across generations and ensuring the continuity of sportsmanship and respect for the game.