The measurement scale used to quantify the intensity of an earthquake is the Moment Magnitude Scale (Mw). This scale offers a more precise and reliable measurement than earlier scales, such as the Richter scale, as it accounts for various factors like the earthquake's size, depth, and the geological conditions of the affected area. The Moment Magnitude Scale operates logarithmically, meaning that each whole number increase on the scale indicates a tenfold increase in measured amplitude and approximately 31.6 times more energy release.