The role of social media in raising environmental awareness is vital in connecting individuals and communities to conservation issues. By sharing information, stories, and visuals, social media platforms amplify environmental messages and engage wider audiences. They facilitate grassroots movements, mobilizing support for environmental advocacy and informing the public about critical issues, such as climate change and biodiversity loss. Social media also enables real-time communication between conservation organizations and the public, fostering collaboration and driving collective action. Ultimately, it acts as a powerful tool for increasing awareness and inspiring positive environmental behavior.