The name of the pigment that gives carrots their orange color is beta-carotene. This pigment is a type of carotenoid and is a vital source of vitamin A, which is essential for maintaining good vision, a healthy immune system, and proper skin health. The body can convert beta-carotene into vitamin A, making it an important nutrient in the diet. Besides carrots, beta-carotene is also found in other fruits and vegetables, including sweet potatoes, pumpkin, and spinach, contributing to their vibrant colors.