The ideology that emphasizes individual liberty and free markets is libertarianism. This political philosophy champions minimal government intervention in both personal and economic affairs, advocating for the protection of individual rights as the highest priority. Libertarians argue that free markets drive innovation and prosperity, allowing individuals to make choices without coercion. They support civil liberties, personal privacy, and the decriminalization of victimless crimes. By prioritizing freedom and equality, libertarianism seeks to create a society where individuals can freely pursue their own interests, resulting in a more prosperous and just community.