The media plays a pivotal role in shaping public opinion by disseminating information, framing issues, and providing a platform for diverse viewpoints. Through news coverage, commentary, and investigative journalism, the media influences how citizens perceive political events and policies. It serves as a watchdog, holding leaders accountable while fostering democratic dialogue. The rise of social media has further transformed this landscape, allowing for rapid information exchange and greater public participation in political discourse, albeit amid challenges like misinformation.