The media plays a crucial role in shaping political narratives by acting as a primary source of information for the public. Through news reporting, editorial commentary, and analysis, the media can influence public perception and opinion about political events, policies, and figures. Additionally, the media serves as a platform for political parties and candidates to communicate their messages and respond to opposing views. However, media biases and framing techniques can impact how stories are presented, potentially shaping discourse and public sentiment in significant ways.