Public opinion polling plays a critical role in shaping election strategy by providing insights into voter preferences and attitudes. Candidates and political parties utilize polling data to gauge public sentiment, refine campaign messages, and prioritize issues that resonate with constituents. Polls help identify key demographics and regions where efforts should be concentrated. Additionally, tracking changes in public opinion over time assists campaign teams in adapting strategies to address evolving concerns. However, reliance on polls can also lead to challenges, such as potential misrepresentation of voter sentiments and the risk of creating a self-fulfilling prophecy regarding electoral outcomes.