Propaganda plays a crucial role in political communication by shaping public perception and influencing opinions on policies, candidates, and events. It involves the strategic dissemination of biased or misleading information to promote a particular agenda, often through emotionally charged messages. Governments, political parties, and interest groups use propaganda to rally support, legitimize actions, or discredit opponents. While it can enhance awareness and mobilize citizens, excessive reliance on propaganda can distort the truth, leading to polarization and mistrust in the political process.