Media plays a crucial role in shaping public perception of political issues by framing narratives, influencing opinions, and providing information. Through selection and emphasis, media highlights specific topics, which can skew public understanding and emotional responses. Social media has further amplified this effect, allowing for rapid dissemination of information, while also facilitating echo chambers where individuals are exposed primarily to viewpoints that reinforce their beliefs. Overall, the media acts as a predominant source of information that can enhance or distort public engagement with political issues, significantly affecting voter behavior and policy debates.