Peer influences play a crucial role in shaping political behavior, particularly during formative years. Individuals often look to friends, family, and social groups for cues on political opinions and behavior. This can lead to a phenomenon known as groupthink, where collective beliefs emerge, potentially stifling individual perspectives. Social media has amplified these influences by creating echo chambers, where like-minded individuals reinforce each other’s views. Understanding peer dynamics is essential for political campaigns aiming to engage younger demographics or specific communities.