Artificial intelligence and technology play a transformative role in modern politics by enhancing communication, information dissemination, and data analysis. AI tools can optimize campaign strategies through voter targeting and analytics, allowing political entities to engage specific demographics effectively. Social media platforms enable direct interaction between politicians and the electorate, creating avenues for grassroots movements. However, these technologies carry ethical implications, such as the potential for disinformation and user manipulation. The rapid evolution of technology necessitates ongoing discourse about its influence on democracy, civic engagement, and the potential for political polarization.