Political polling is significant in election strategy as it provides insights into voter preferences, enabling campaigns to tailor their messages and outreach efforts. By examining poll data, political candidates can identify key demographics and issue priorities, shaping their platforms effectively. Polling helps campaigns gauge the effectiveness of their messaging, allowing for adjustments to enhance voter appeal. Moreover, successful polling can create momentum, influencing undecided voters and boosting fundraising efforts, which are crucial for maintaining competitive electoral strategies in the evolving political landscape.