The significance of political communication during campaigns lies in its ability to shape voter perceptions and engagement. Effective communication strategies can foster a candidate's image, specify policy positions, and create emotional connections with constituents. During elections, candidates utilize various platforms, including social media and traditional media, to disseminate their messages. This communication influences not only voter turnout but also the narrative around key issues, potentially swaying public opinion. As such, political communication is crucial in defining campaign narratives and contributes to the overall democratic process.