Grassroots fundraising is significant in political campaigns as it demonstrates broad-based support and engagement. Small donations from individual supporters help showcase a candidate’s appeal to the general public rather than relying on large contributions from corporations or special interests. This shift in financing can empower marginalized voices, enabling candidates with limited resources to compete effectively. Moreover, grassroots fundraising fosters a sense of community around a campaign, building a committed volunteer base. Ultimately, it reflects democratic values by allowing more diverse candidates to enter the political arena.