Grassroots fundraising is significant in elections as it empowers ordinary people to contribute financially, enabling candidates to mobilize support without relying on wealthy donors. This method not only diversifies funding sources but also enhances community engagement, as small contributions reflect a broader base of support. Candidates who utilize grassroots fundraising can emphasize their commitment to representing the interests of their constituents over elite agendas, fostering a more inclusive political process. Moreover, successful grassroots campaigns can amplify messaging and build momentum, making them crucial for energized political engagement during elections.