Grassroots activism plays a vital role in elections by mobilizing community members and generating support for issues or candidates. This bottom-up approach empowers citizens to engage directly with the political process, often leading to increased voter turnout and awareness of local concerns. Grassroots movements can influence party platforms and candidate strategies, making them more responsive to constituent needs. Additionally, the visibility and legitimacy gained through grassroots efforts can attract media attention and attract donations, amplifying their impact in competitive electoral environments.