The media plays a vital role in election coverage by serving as a primary source of information for the public. It helps shape perceptions of candidates, issues, and the electoral process itself. Through investigative reporting, opinion pieces, and live coverage, the media influences voter knowledge and engagement. Moreover, it holds candidates accountable by scrutinizing their policies and statements. However, media bias can also distort the narrative, leading to unequal representation of different voices in the political landscape. Thus, the media's role is both informative and crucial to democratic participation.