Social media influencers play a crucial role in political campaigns by enhancing engagement and broadening outreach. They often have large, dedicated followings, enabling them to disseminate political messages quickly and effectively to younger, digitally-savvy audiences. Influencers can shape public perception, mobilize voters, and raise awareness on issues through content that resonates with their followers. However, the reliance on influencers also raises questions regarding authenticity and the impact of personal branding on political discourse, as discussions can sometimes prioritize views over substantive debate.