Social justice plays a critical role in political campaigns by resonating with audiences seeking equity and fairness. Candidates who prioritize social justice often engage with pressing issues such as racial equality, environmental justice, and economic disparity, attracting voters who feel marginalized. Incorporating social justice narratives into campaigns can also motivate grassroots mobilization, fostering collective action among diverse communities. Ultimately, candidates’ commitment to these values can be pivotal in shaping voter engagement and their overall electoral success.