The role of media in shaping political accountability is crucial, as it serves as a watchdog and a platform for public discourse. Investigative journalism can expose corruption, promoting transparency and requiring officials to answer to the public. Through broadcasting and online platforms, media can amplify issues, mobilize citizen engagement, and influence public opinion, impacting policy decisions. Social media has further transformed this landscape by allowing real-time reporting and facilitating direct communication between politicians and constituents. However, the prevalence of misinformation poses challenges, emphasizing the need for media literacy and responsible journalism in fostering an informed electorate and maintaining political accountability.