The role of grassroots campaigning in elections is to mobilize and engage citizens at the community level. This approach emphasizes local participation, often relying on volunteers and small-scale efforts to build support for candidates or causes. Grassroots campaigns can amplify voices that traditional political structures may overlook, fostering a sense of ownership among constituents. Through door-to-door canvassing, local events, and social media outreach, grassroots efforts can significantly influence voter turnout and reshape public discourse.