Campaign managers play a crucial role in electoral politics by overseeing the overall strategy and operation of a political campaign. Their responsibilities include developing campaign strategies, managing resources, and directing staff. They coordinate fundraising efforts and work on messaging to resonate with voters. Additionally, campaign managers analyze polling data to make informed decisions about where to allocate campaign efforts and identify key issues that can sway public opinion. Their expertise in navigating the political landscape can significantly influence a candidate's chances of success, making them essential players in electoral outcomes.