The purpose of political polling is to gauge public opinion on specific issues, candidates, or policies, providing a snapshot of the electorate's sentiments. Polls can inform political strategies, guide campaign decisions, and help identify key trends within the electorate. By analyzing polling data, politicians and parties can better understand voter preferences, allowing for more targeted messaging and engagement. While polls can serve as valuable tools in democracies, their accuracy and influence can be affected by methodology and biases, necessitating careful interpretation.