The media plays a pivotal role in defining political issues by framing how events are perceived and understood by the public. Through processes like agenda-setting and framing, the media can highlight specific topics, thereby influencing public discourse and shaping policy priorities. By selecting which issues receive coverage, the media can impact the perception of their urgency and importance. This influence can lead to mobilization around certain causes or, conversely, marginalization of others, demonstrating the media's power in shaping the political landscape and guiding public attention.