The influence of social media on modern political campaigns is profound, as it enables direct communication between candidates and the electorate. Platforms like Twitter, Facebook, and Instagram facilitate instant dissemination of information, allowing politicians to engage with voters on a personal level. This accessibility can enhance grassroots mobilization and promote political awareness among younger demographics. However, the rapid spread of misinformation and polarization accompanying social media can also distort public perception, complicating the political landscape. Overall, social media has reshaped electoral dynamics, creating both opportunities and challenges for political engagement.