Identity politics influences elections by emphasizing the interests and concerns of specific groups based on identities such as race, gender, ethnicity, and sexual orientation. Candidates and parties may tailor their messages to resonate with particular identity groups, impacting campaign strategies and voter alignment. This focus can mobilize previously disengaged communities and enhance representation within political discourse. However, it can also lead to division, as issues become framed in terms of group identity rather than universal policies. The interplay of identity politics significantly shapes electoral outcomes and party platforms.