The impact of technology on modern campaigning is profound, revolutionizing how candidates communicate and engage with voters. Digital platforms enable targeted advertising, data analytics, and social media campaigns that can effectively reach and mobilize specific demographics. Additionally, technology facilitates real-time engagement through live streaming, virtual town halls, and interactive platforms, allowing voters to connect with candidates more intimately. However, the reliance on technology also raises concerns regarding data privacy, misinformation, and the digital divide, which can affect access to information and engagement in the electoral process, potentially skewing representation.