The impact of social networking on political campaigns has been profound. Platforms like Twitter and Facebook enable candidates to reach voters directly, facilitating real-time communication and engagement. Social media allows for targeted advertising, mobilizing supporters, and spreading information rapidly. It also serves as a platform for grassroots movements, helping to shape public opinion and influence voter turnout. However, it poses challenges such as misinformation and polarization, necessitating a critical approach to its role in contemporary politics.