The impact of social media on political communication is profound, as it facilitates the rapid dissemination of information and engagement between politicians and the public. Platforms like Twitter and Facebook allow for real-time communication, enabling politicians to directly reach constituents and bypass traditional media filters. This direct access can enhance transparency and accountability but also promotes the spread of misinformation and polarizing content. Additionally, social media encourages increased civic engagement and activism, as communities can organize around shared interests and mobilize quickly in response to political developments.