Social media's impact on political campaigns is immense, as it enables direct communication between candidates and voters. Platforms like Twitter and Facebook facilitate the rapid dissemination of messages, allowing campaigns to reach audiences instantly. This democratization of information can energize grassroots movements, increase voter turnout, and amplify marginalized voices. However, social media also poses challenges, such as the spread of misinformation and echo chambers that distort public perception. Overall, its role has transformed traditional campaign strategies and voter engagement.