Political communication impacts public opinion by shaping how issues are perceived and understood. Through various channels, including media, speeches, and social media, political messages influence citizens' beliefs, attitudes, and emotions toward policies and leaders. Effective political communication can mobilize support and facilitate civic engagement, while miscommunication or disinformation can create confusion and disillusionment among the electorate. Public opinion, in turn, can sway political outcomes, making the nature of political communication integral to the functioning of democracy.