The impact of misinformation in political campaigns is profound, as it can distort public perceptions and influence electoral outcomes. Misinformation can spread rapidly through social media and other platforms, leading to confusion among voters about candidates’ positions, policies, or events. This undermines the integrity of democratic processes and can polarize the electorate, as individuals may base their decisions on inaccurate information. Additionally, misinformation campaigns can erode public trust in institutions and the media, further complicating political discourse. Addressing misinformation through fact-checking and transparent communication is essential to maintaining informed citizen engagement during elections.