Globalization significantly affects cultural identity by promoting cross-cultural exchanges, leading to the sharing of ideas, values, and traditions. While this process can enrich societies through diversity and innovation, it can also challenge traditional identities as local customs and languages are at risk of being overshadowed by dominant global cultures. This interplay can create tension between preserving local identities and embracing global influences. Communities may respond by affirming their cultural uniqueness, leading to a dynamic interaction between local and global identities that shapes contemporary society.