Digital campaigns have dramatically impacted traditional politics by leveraging technology for outreach, mobilization, and engagement. Social media platforms, websites, and digital advertising allow candidates and organizations to connect with voters more directly and personally. These tools facilitate rapid dissemination of information, enabling campaigns to respond quickly to events and public sentiment. Digital campaigns also provide targeted messaging, optimizing outreach to specific demographics, which was less effective in traditional campaigns. Moreover, they can energize grassroots movements, contributing to a shift in how political messages are shared and consumed, possibly leading to increased participation.