The impact of digital campaigning on elections is profound, transforming how candidates engage with voters. By leveraging social media, online advertisements, and data analytics, campaigns can tailor messages to specific demographics, increasing outreach and mobilization efforts. This technology enables real-time feedback and interaction, allowing candidates to respond quickly to voter concerns. However, digital campaigning also raises issues, such as the spread of misinformation and concerns about data privacy. Furthermore, it can disproportionately benefit candidates with substantial resources, contributing to disparities in electoral competition and shaping public discourse.