Digital campaigning has transformed modern elections by harnessing online platforms for voter engagement and mobilization. Through targeted advertisements and social media outreach, campaigns can directly communicate with specific demographics, enhancing voter participation. This shift has also enabled grassroots movements to amplify their message without substantial funding. However, the rise of digital campaigning can lead to challenges such as misinformation and echo chambers, complicating voters' decision-making processes. Ultimately, while it facilitates engagement, it necessitates critical media literacy among the electorate.