Political conventions play a critical role in the electoral process by serving as platforms for political parties to nominate their candidates for public office. During conventions, party members gather to discuss party platforms, solidify their stance on key issues, and mobilize support for their chosen candidates. They provide an opportunity to unify the party base and generate excitement ahead of an election. Convention outcomes can also influence public perception, showcasing candidates' strengths and promoting party cohesion, which is vital for success in the electoral landscape.