Political advertising plays a crucial role in shaping voter perception by framing issues, highlighting candidates' strengths, and casting opponents in a negative light. It can manipulate public opinion through emotional appeals, misinformation, or strategic messaging, ultimately influencing voting behavior. The effectiveness of these advertisements often depends on the medium used, targeting strategies, and the political context of the election. As a result, targeted political ads can significantly sway undecided voters and reinforce partisan beliefs, impacting election outcomes and long-term political landscapes.